Have you ever tried
to put on long socks or tights without first gathering the
knit and queuing up the toe? If so, you'll know that it
requires a lot of yanking and shoving and pushing and pulling.
The struggle-worn garment rarely fits correctly. And there is
likely a hole, or some other breach, waiting to happen as a result
of the ordeal.
The purest fact is
that it pays to prepare and do something right the first time.
A proactive approach preserves your resources and rewards you
with both comfort and longevity.
What's true for a
sock is true for a brand. A well-developed, proactive
message with strategic buy-in from all stakeholders, will serve
markets well, weather any storm, and deliver positive residuals
indefinitely. The inverse is true for reactive and
divergent communications. A brand diluted is a brand
Call or email me
today to find out how to distill your messages, unite your
stakeholders, and ensure your brand's consistency across all media.